MBA SEMESTER-2 | RESEARCH METHODOLOGY FOR MANAGEMENT | UNIT-1,2,3,4,5 | PDF'S FOR FREE

AS PER ANDHRA UNIVERSITY SYLLABUS.

MBA Course Syllabus for 2nd Year

Semester 2

Marketing Management.
Financial Management.
Human resources management.
Operations management.
Operations Research.
Computer applications in management (or) E-Business.
Research methodology for management.

RESEARCH METHODOLOGY FOR MANAGEMENT(PDF's)

UNIT-1
Meaning and importance of research-research process-types of research-defining research problem-formulation of hypothesis-testing of hypothesis.
UNIT-2
Research design-exploring research-descriptive research-casual research-sampling and sampling design-sampling methods-simple random sampling-strategy sampling systematic sampling-cluster sampling-multistage sampling, non-probability sampling-convenience sampling-judgement sampling-quota sampling.
UNIT-3
Data collection-primary and secondary data-designing of questionnaire-measurement and scaling-nominal scale-ordinal scale-interval scale-ratio scale-guttman scale-likert scale-schematic differential scale.
UNIT-4
Editing-coding-clarification of data-tables and graphic presentation-preparation and presentation of research report.
UNIT-5
Non parametric tests-kolmogorov-smirnov test-runs test for randomness-sign test-median test-multivariate analysis-multiple regression analysis-concepts and application of discriminate analysis and factor analysis.
PDF's
INDEX - DOWNLOAD

UNIT-1 - DOWNLOAD

UNIT-2 - DOWNLOAD

UNIT-3 - DOWNLOAD

UNIT-4 - DOWNLOAD

UNIT-5 - DOWNLOAD

MODAL PAPERS - DOWNLOAD

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