MBA SEMESTER-2 | MARKETING MANAGEMENT | UNIT-1,2,3,4,5 | PDF'S FOR FREE | MBA finance books for free download

 AS PER ANDHRA UNIVERSITY SYLLABUS.

MBA Course Syllabus for 2nd Year

Semester 2

• Marketing Management.
• Financial Management.
• Human resources management.
• Operations management.
• Operations Research.
• Computer applications in management (or) E-Business.
• Research methodology for management.
  
  
  
  
  
  MARKETING MANAGEMENT(PDF's)
  
  UNIT-1
  Importance and scope of marketing:concepts of marketing marketing management tasks;marketing environment;marketing and customer value.
  UNIT-2
  Marketing information system and marketing research;consumer behavior and buying decision process-organisations buyers behavior.
  UNIT-3
  Development of marketing offerings strategy new product development product line and decision product mix-product differentiation.
  UNIT-4
  pricing strategy and programs;settings the price adapting the price delivering value;designing and management value networks.
  UNIT-5
  Communications value designing and managing marketing communications advertising direct marketing and personal selling sales promotions events and public relations.
  
  
• PDF's
  INDEX - DOWNLOAD
  
  UNIT-1 - DOWNLOAD 
  
  UNIT-2 - DOWNLOAD
  
  UNIT-3 - DOWNLOAD 
  
  UNIT-4 - DOWNLOAD
  
  UNIT-5 - DOWNLOAD
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  SOLVED CASE STUDIES - DOWNLOAD
  
  MODAL PAPERS - DOWNLOAD
  
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